Playing the Game: World Cup and Olympic Development in Rio

By Gemma Mcdonald | April 29th, 2013 No Comments



Police in riot gear battle protestors in the streets of Rio de Janeiro. Aggressive slum clearance threatens favelas. Gentrification at Maracanã Stadium. FIFA exclusion zones around World Cup venues. Sound familiar?

As readers of this blog know, South Africa staged a successful World Cup in 2010, marketing the country globally to tourists and foreign investors, and uniting, albeit temporarily, a nation divided along racial and economic fault lines. South Africa’s experience was part of a larger trend, that of BRICS countries enthusiastically embracing the global mega sporting events business: from Beijing (2008 Summer Olympics) and Delhi (2010 Commonwealth Games) to Brazil (2014 World Cup and 2016 Olympics) and Russia (2014 Winter Games [Sochi] and 2018 World Cup).

Recent media coverage of Brazil’s preparations reveals growing FIFA unease with delays in infrastructure construction projects and other hosting problems. Speaking at a FIFA academic symposium last week, FIFA General Secretary Jerome Valcke expressed frustration with Brazil’s government, saying that “less democracy is sometimes better for organizing a World Cup,” according to a Reuters wire story. Valcke’s extraordinary remark confirmed some experts’ suspicions about FIFA’s underlying rationale for choosing autocratic Russia and Qatar (2022) as World Cup hosts.

Another story about 2014 World Cup stadiums was published in the New York Times Goal blog. James Young’s “White Elephant Hunting in Brazil” highlighted the importance of staging matches across the country. It concluded that while there were some troubling questions about the preparations, “Nevertheless, amid talk of delays and spiraling costs, the 2014 World Cup will at least be an event for all Brazil. In a country where the north-south cultural and economic divide is so deeply engrained, that at least is something to celebrate.”

Young’s article elicited a sharp response from Chris Gaffney (@geostadia), Visiting Professor at the Graduate School of Architecture and Urbanism at Rio’s Federal University, on his blog “Hunting White Elephants.”

“The projects associated with the World Cup were poorly planned, hastily executed (if at all) and may not serve the long-term needs of the cities or the country,” Gaffney writes. “There is no redress (as the [NYT] author suggests) of historically-situated cultural or economic divides in World Cup investment, especially when we take into consideration the astronomical sums being invested in Rio de Janeiro for the 2016 Olympics.” Gaffney concludes emphatically by pointing out that Young’s piece “does not attempt to kill White Elephants, but to make them into bichos de estimação (pets).”

On Saturday, April 27, ABC radio in Australia picked up on Gaffney’s critical blogging. Listen to Geraldine Doogue’s interview with him here.

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