Imbiza: A Digital Archive of the 2010 World Cup

By | May 12th, 2014 | No Comments

Recently, I spoke with Liz Timbs, the creator of Imbiza 1.0: A Digital Repository of the 2010 World Cup in South Africa. Imbiza (http://imbiza.matrix.msu.edu) is an open-access web-based project that uses a highly modified theme on a WordPress framework.  Objects contained in Imbiza were catalogued and preserved using KORA, the digital repository and publishing platform developed by Matrix at MSU.  Liz is a Cultural Heritage Informatics Fellow and a PhD candidate in African history at Michigan State University.  She is a regular contributor to Football Is Coming Home. Follow her on Twitter at @tizlimbs.

 

Photo by Chris Bolsmann. Used by permission.Why do we need a Digital Repository on the 2010 World Cup?

 

I began to develop this idea after an October 2013 session of the Football Scholars Forum on the edited volume, Africa’s World Cup: Critical Reflections on Play, Patriotism, Spectatorship, and Space. During the online discussion, the conversation turned to ways of integrating academically-oriented essays like those in Africa’s World Cup with web-based images, videos, and texts produced by non-specialists for a general audience. While this conversation was framed in terms of what could be done for the upcoming World Cup in Brazil, I began to wonder how a project like the one being bandied about by these journalists and scholars could be used to help us further understand the 2010 World Cup in South Africa. That’s really where the idea for Imbiza came from.

 

This repository serves several complementary purposes. First, it provides an opportunity to think about the 2010 tournament in advance of the upcoming World Cup, challenging us to think about how the content created for Brazil 2014 will be preserved as well as the types of content that specialists should be consciously working to either create or capture. Second, I believe that combining African Studies, sport history, and digital humanities—often perceived as “niche” disciplines—challenges conventional conceptions about knowledge production and what kind of scholarship counts.  Finally, many of the images and videos in this digital archive illustrate a very important part of the 2010 tournament: the hope it generated among international fans that their teams would go far in the competition and among South Africans that the World Cup would change the image of their nation around the world.

 

What was your initial vision for the project and why did it change from inception to v. 1.0?

 

My initial vision for the project was to build a comprehensive digital archive of the World Cup, combining textual, audiovisual, and digital sources. As I started the collection process, I really underestimated the amount of material that I would find. In addition to the submissions I received from my contributors, the textual sources that I uncovered were a bit overwhelming and I had to recalibrate my expectations. With this in mind, I decided to limit my focus to just the stadiums and fan parks. An added benefit of this approach was that it provided a way to use these physical sites as prisms through which to analyze some broader themes around the tournament.

 

Even with some constraints, however, arranging everything I had into a coherent project was still a daunting task. As I re-evaluated what I collected, I decided for version 1.0 to present only photos and videos that contributors shared with me.  In other words, I left out much of the publicly available multimedia record on the web. The audiovisual materials produced by my contributors are so emotive and rich that I knew using these sources would result in a dynamic presentation that would set a high standard for the next phase.

 

Tell us about the process. How did you set out to collect the audio-visual materials and what was that experience like?

 

The process, like the project itself, really originated in the Football Scholars Forum. My first step after conceptualizing Imbiza was to reach out on Twitter, asking friends and colleagues (and friends of friends and colleagues) to either contribute their own content or alert others who might have relevant materials to the project. The majority of the project’s content was collected this way, integrating content from Gemma Mcdonald (@futbolprof), Chris Bolsmann (@chrisbolsmann), Marc Fletcher (@marcfletcher1), Duane Jethro (@materialpasts), Kevin Kalinowski, David Patrick Lane (@LosCharruas), Jay Meyer, and Mark Moll.  Later, I also made a call for material on various academic listservs and even to some friends on Facebook. That’s why I refer to this project as “digital, from top to bottom.”  This collaborative process has been really inspiring and productive for me and I look forward to continue to foster relationships like this for Imbiza and other future projects.

 

After I received these materials, I began to catalog all of them through KORA. This was probably the most time-consuming task; making entries for each individual object, arranging them by category, and beginning to conceptualize how they could all be grouped together as the site progressed. From there, I started to make mock-ups of the final website (which probably changed five times before I got to the current design). Then, I began programming the site itself, modifying the WordPress theme, and rolling with the (numerous) technical difficulties, eventually getting to what you see on the site today. There’s still a lot of work to be done, but it’s already come a long way!

 

Tell us about some of your favorite digital World Cup sources. What was most eye-opening about them?

 

I have two favorite sets of sources from this version of the project. I was probably the most excited about Chris Bolsmann’s photos because a lot of them haven’t been made publicly available before (except a few that were published in Africa’s World Cup). They really capture the different nations’ fan cultures, the atmosphere in the stadiums, and some of the art exhibitions that happened around the tournament, like the Halakasha! exhibit in Johannesburg. Chris’s photos are also quite artistic in their own right. The photo of a fan after Ghana’s loss to Uruguay (see above) is so compelling, juxtaposing the joy of his makarapa, giant glasses, and jersey with the utterly disappointed look on his face.

 

On the other side of things, I’ve really loved delving into David Patrick Lane’s videos. His interviews with locals, his Gizza series with fans from different countries, and his footage of various Uruguay matches opened my eyes to the tournament in new ways. His interview with Amos, a sanitation worker in Johannesburg, is probably my favorite video in the entire collection. It always makes me smile and, I think, says a lot about the Pan-Africanist sentiment at the tournament. (Shame that Davy’s laptop was stolen towards the end of the tournament. It would have been great to see him do some post-tournament interviews and capture some of the frenzy of Ghana v. Uruguay.)

 

You called this project “Imbiza 1.0.” What can we expect in version 2.0?

 

Version 2.0 will include more photos and videos from the 2010 World Cup, as well as a lot of textual sources that I gathered in the collection process. I have a PDF of the entire 2010 Bid Book that I hope to break into smaller segments for easier consumption, as well as a huge number of newspaper articles that I found online. Duane Jethro has provided me with some very exciting and original sources on vuvuzelas that will add a really interesting layer to the next version.

 

You can also expect the integration of some sources on the upcoming World Cup in Brazil as well as some comparative analysis. I am working to set up a Twitter archive to collect tweets for the 2014 World Cup and I am also beginning to reach out to Brazil experts for sources and ideas. I hope to set up a second World Cup archive for Brazil, tentatively titled Legado; but this second project will depend on the progress I am able to make on Imbiza in the coming months.

 

 

*Africa’s World Cup* at the Football Scholars Forum

By | October 27th, 2013 | No Comments



The Football Scholars Forum, an online fútbol think tank I co-founded at Michigan State University, recently launched its 2013-14 season. On October 24, FSF held a lively discussion of Africa’s World Cup: Critical Reflections on Play, Patriotism, Spectatorship, and Space, a newly published collection I edited with Dr. Chris Bolsmann, a South African sociologist based in the UK.

The 90-minute event opened with a consideration of the book’s attempt at blending scholarly and journalistic approaches to exploring the game and its broader implications. The editors and several chapter authors in attendance talked about the process of writing and editing, as well as their experience working with an academic press on a topic with potentially broad appeal.

The book, much of it written in the first person as a loving critique of the 2010 tournament, demonstrates how the FIFA World Cup story is entangled in a web of national and international politics, sporting culture, and global capitalism. Many interventions linked South Africa 2010 to Brazil 2014, particularly through the public financing of expensive and unsustainable new World Cup stadiums in countries with dysfunctional schools and hospitals and high rates of poverty and inequality. The online conversation also featured Luis Suarez’s handball against Ghana and the contradictory legacies of this “African” World Cup.

Participants logged in from half a dozen countries in North America, South America, Africa, and Europe. In attendance: Andrew Guest, Chris Bolsmann
, Christoph Wagner
, David Patrick Lane, 
David Roberts, 
Derek Catsam, 
Jacqueline Mubanga, 
Raj Raman, 
Orli Bass
, Rwany Sibaja, 
Laurent Dubois
, Achille Mbembe
, Jordan Pearson, Sean Jacobs, and Alex Galarza (all via Skype); and Liz Timbs, 
Dave Glovsky, 
Alejandro Gonzalez, and 
Gemma Mcdonald (in East Lansing).

For a Storify Twitter timeline of the event click here.

The audio recording of the discussion is freely available here.

The next Football Scholars Forum event on November 14 will focus on Soccer in the Middle East, a special issue of the journal Soccer and Society (2012), edited by Alon Raab and Issam Khalidi.

“New Books in Sports” Podcast: Africa’s World Cup!

By | September 5th, 2013 | No Comments

By Bruce Berglund (cross-posted from @NewBookSports)

In 2010, for the first time, an African nation hosted the FIFA World Cup. The advertisements surrounding the tournament used graphics and sounds intended to conjure the image of a vibrant, exotic land. In fact, though, the African-ness of the South African World Cup was pretty thin, when not wholly fabricated. For example, the music that introduced ESPN’s World Cup coverage sounded very African, as it opened with the sounding of an ox horn (the promo showed a bare-chested tribesman blowing the horn atop a mountain, silhouetted against the setting sun) and then built with pulsing drums and a choir singing layered refrains. But the piece had been written by a composer from Utah, the musicians had recorded it in Utah, and the choir consisted of members of the Broadway cast of The Lion King. At least Shakira’s ubiquitous song “Waka Waka (This Time for Africa)” had a more substantial African connection. It had been lifted, initially without credit, from a Cameroonian military song made popular in the 1980s by the group Golden Sounds.

The ironies of the 2010 tournament in South Africa are revealed in a number of essays in Africa’s World Cup: Critical Reflections on Play, Patriotism, Spectatorship, and Space (University of Michigan Press, 2013), edited by Gemma Mcdonald and Chris Bolsmann. In the interview with Peter, we learn of the findings and observations of the volume’s contributors: an international collection of anthropologists, architectural critics, bloggers, geographers, sociologists, journalists, photographers, and former players who all attended matches in South Africa. They make sharp criticisms of class divides at the venues, the nationalism and commercialism, and, of course, the imperial reach of FIFA. But as we hear from Peter, the book’s authors were also fans. When mixing with other fans outside the stadiums, and then cheering their teams when the matches began, even normally skeptical academics and journalists were caught up in the event. Their experiences show that, for all its faults, the FIFA World Cup is still an incomparable event.

Click here to download the mp3 of the interview.

Research Forum on South African Football: Mapping the Field

By | May 3rd, 2013 | 1 Comment



Guest Post by *Marc Fletcher

Gloomy skies and wet weather greeted the Research Forum on South African Football held at the University of Johannesburg (UJ) last month. The bleak conditions made for an intimate crowd, but the academics, journalists and sports practitioners in attendance were rewarded with three strikingly different presentations on varying aspects of the “beautiful game” in South Africa. The aim of the forum was to advance the specialized study of soccer in the country and beyond.

First up was Chris Bolsmann, a South African sociologist based at Aston University, Birmingham. His paper entitled “Professional Football in Apartheid South Africa: Leisure, Consumption and Identity in the National Football League, 1959-1977” provided a rich history of the whites-only National Football League (NFL) during apartheid. The common misconception of South African football is that it has historically been, and continues to be, an exclusively black, working-class game. Yet, Chris’s work challenges such a perception and begins to reconstruct a past that is often forgotten or even ignored. Matches in this white league were staged in front of segregated crowds. A successful corporate affair, the NFL attracted a host of world-renowned players, including George Best and Bobby Charlton. In concluding that the NFL became the leisure and sporting entertainment of choice for significant numbers of white and black (particularly Indian and Coloured) South Africans, this history emphasized how football in South Africa has had a more diverse support base than is often acknowledged.

My paper on “Divisions, Difference and Encounters in Johannesburg Soccer Fandom,” explored contemporary cultures of fandom beset by race and class divisions, where domestic football is regularly constructed as an Africanized space without white supporters. However, through an ethnography of Kaizer Chiefs, Bidvest Wits, and Manchester United supporters’ clubs in Johannesburg, I began to explore the deeper complexities, where supporters on the margins of these groups began to engage with the other. In doing so, some fans challenged these social barriers in football and thus reinterpreted their understanding of soccer fandom and their wider experiences of everyday life in the city.

Chris Fortuin, based in the Department of Sport and Movement Studies at UJ, gave the third paper–an eye-opening account of the grim state of youth development in South African football. It was alarming to hear the inadequate ratio of qualified youth coaches to players in South Africa compared to some of the giants of international soccer, especially Spain. The shortage of such coaches, along with the absence of a coherent development plan at the national level, is harming the game at all levels and has contributed to the malaise of the men’s national team, Bafana Bafana.

The presentations encouraged members of the audience to think more seriously about football as an academic field of inquiry. During the second half of the forum panelists responded to numerous questions from the floor. One question stuck out, one that is often asked; why are black South Africans not writing about this subject? It is true that much of what is written on the subject is by foreigners like me. But a main goal of football scholars, regardless of origin, is to empower South African students in the humanities and social sciences (and other fields) with tools and desire to critically engage with football studies.

With questions on the presentations filling up the second half, the question of where does the academic study of South African football go from here was left unresolved. Events such as the UJ forum can play a vital role in motivating South African scholars to research and write about their game. Clearly, football is a legitimate and fascinating area of research. But many more events like the forum are needed to further develop the field and chart future directions.

To this end, readers of this blog who are in the Johannesburg area, are welcome to attend the UJ Wednesday Seminar Series on Wednesday, May 8, at 3:30pm, where I will be presenting a paper entitled “Reinforcing Divisions and Blurring Boundaries: Race, Identity and the Contradictions of Johannesburg Soccer Fandom.” For details about the event click here.

The journey continues.

*Marc Fletcher, a postdoctoral fellow at the University of Johannesburg, blogs at One Man and His Football: Tales of the Global Game. Follow him on Twitter: @MarcFletcher1

Nigeria’s Triumph, Africa’s Tournament

By | February 11th, 2013 | No Comments


Photos courtesy of Chris Bolsmann

By Chris Bolsmann (@ChrisBolsmann) and Marc Fletcher (@MarcFletcher1)

February 11, 2013 (23rd anniversary of Mandela’s release from prison.)

JOHANNESBURG, SOUTH AFRICA

Chris Bolsmann (CB): In February 1996, I celebrated with 100,000 other delirious South Africans packed into Soccer City after we beat Tunisia in the African Nations Cup final. It was a special victory and an important moment in South African sports history. It was more special that the 1995 rugby World Cup win because the soccer crown was won by a genuinely racially integrated team playing the game obsessively followed by most South Africans. 1996 has remained a very powerful memory for me over the last 17 years. However, there has always been one lingering doubt in the back of my mind: Nigeria, the reigning African champions at the time, did not participate.

The Nigerian junta’s sham trial and execution in November 1995 of author and environmental activist Ken Saro-Wiwa drew a sharp rebuke from then-South African President Nelson Mandela. Relations between the two countries quickly deteriorated and led to the reigning champions’ withdrawal from the 1996 tournament in South Africa. These events intensified the heated rivalry between South Africa and Nigeria. For Sunday’s final I had planned to support Burkina Faso. The Burkinabé had reached their first-ever Nations Cup final by playing exciting and entertaining football; they were also the under-dogs.

Marc Fletcher (MF): I arrived at Soccer City’s National Stadium almost four hours before Sunday’s kickoff and was pleased to see that the Nations Cup party atmosphere had finally hit Johannesburg. Considering the large Nigerian population in the city, it was unsurprising that the vast majority of the fans streaming in were Super Eagles supporters. More surprising was the significant number of South Africans choosing to support Nigeria. After all, “Nigerians” here are perceived as illegal immigrants and dangerous criminals. Tensions between African immigrant communities and South Africans have sometimes spilled over into xenophobic attacks, as in the deadly riots of 2008. But the Nations Cup final appeared to turn this association upside down; being Nigerian, or identifying with Nigeria, had become a positive thing, if only temporarily.

Walking towards the spectacular stadium, it was also apparent how this experience differed from the World Cup I attended almost three years before. Back then, football fans had been promised an “African” World Cup (whatever that entailed). South Africans and tourists alike had been repeatedly told that “It’s Africa’s Turn” and that South Africa would show the world the positives Africa had to offer. Instead, a bland, commercialised FIFA-controlled environment reduced the local flavour of the tournament to the controversy surrounding vuvuzelas. As one of my local research informants summarised, “this could be anywhere!”

But 2013 was different. Cheaper tickets must have been a factor, allowing those who could not attend World Cup matches to engage, to experience and to celebrate. The bland hot dogs of the World Cup had been replaced with the pap and steak and boerwors rolls, staple foods at domestic matches. The relentless drumming from the small group of Burkinabé in the seats near me infused the tournament with the beat that had been lacking nearly three years ago. People of different racial, ethnic, class, and gender backgrounds socialised with one another–a dream for Rainbow Nation proponents–while the vast panoply of different African football shirts and flags reinforced a wider belonging to “Africa.” Security checks on spectators were inconsistent at best. A feeble, half-hearted pat down from a steward would do little to detect things such as flares, which constantly happens at local games (my favourite is still seeing someone pull out a full bottle of whiskey from his sock!). The pitch resembled a beach with players kicking up clouds of sand constantly. When Nigeria went ahead through Sunday Mba’s brilliant goal three-quarters of the stadium erupted in celebration. A far cry from the World Cup.



CB: Our tickets for the final were purchased months in advance, but as we tried to get to our seats it was clear that Nigerian fans occupied this part of the stadium. After stern words and persistence, we finally sat in our seats. It took stadium security and the South African police a good thirty minutes of the first half to move Nigerian fans seated on the stairs next to us to proper seats. I chatted to Sunday, a Nigerian national who told me he currently lives in Germiston on the East Rand (part of greater Johannesburg). Directly behind us was a group of eight or so trumgemmas and a couple of drummers who played throughout the match. It was hard not to sway and dance to the fantastic music. By the time Nigeria took the lead my fickle allegiance was swaying towards the Super Eagles. When the final whistle blew I was happy Nigeria had won their third African title and had done so on South African soil. I look forward to Nigeria representing Africa at the Confederations Cup in Brazil later this year. But even more exciting is the prospect of South Africa regaining the lofty heights of 1996 and a show down with Nigeria. Despite Bafana’s quarterfinal exit, I carry on believing.

MF: I’ve fallen into the trap of comparing a westernised, modern, slick, commercialised World Cup with the chaotic yet dynamic African tournament. I’m not sure how to extricate myself from this other than to continue digging my hole with my romanticism of the final. It was a vibrant celebration of African football. Yet, as I drove to work this morning, the newspaper headlines attached to most Jo’burg streetlights were not about the final but Manchester United extending their lead at the top of the English Premier League. Is the 2013 Africa Cup of Nations already being forgotten?

University of Pretoria Tuks: Football’s Springboks?

By | September 20th, 2012 | 1 Comment



Guest Post by Chris Bolsmann (@ChrisBolsmann)

Four matches into the Premier Soccer League season and newly promoted University of Pretoria remain unbeaten. Even more surprisingly, Tuks, as the university side are known, are second on the table behind South African football giants Kaizer Chiefs. The name Tuks is derived from the institution’s original name: Transvaal University College, established in 1908. During a recent visit back to my hometown of Pretoria I watched Tuks play against city rivals Supersport United at the intimate L. C. de Villers Stadium. The uninspiring derby ended in goalless stalemate. Former national team goalkeeper, Rowan Fernandez pulled off a world-class save in the dying minutes of the game to earn Supersport United a point. This moment of brilliance was his only significant contribution but was enough to earn him the man of the match award.

I was an undergraduate student at the University of Pretoria during the volatile early 1990s. The University of Pretoria was an overwhelmingly white campus during this period with a substantial number of visible and active extreme right-wing students. It was a sign of the troubled times that the fascist Afrikaner Weerstandsbeweging (AWB) essentially barred Nelson Mandela from speaking on campus. My politics classes were attended by students who left leave their 9mm pistols on their desks to either intimidate progressive lecturers or students or both.

Between 1993 and 1998 I also played football for Tukkies in the local amateur leagues. We fielded two teams and were relatively successful during this period. Our home ground was one of two fields in the enormous L. C. de Villers sports complex. Training was on Tuesday and Thursday evenings after lectures and matches on Saturday afternoons. Sunday football was deemed to violate the Sabbath and thus prohibited. The university sporting authorities were passionate about rugby but not particularly interested in football. Rugby was played on many pitches and, of course, in an impressive rugby stadium that could seat 10,000 spectators. Soccer teams weren’t issued the university regulation kit nor were we acknowledged at the end of the year sports functions.



With this history in mind, it was great to watch Tuks play PSL football at the former rugby stadium in front of a small crowd that included many black students. How things have changed at the University of Pretoria! Many of the previously sacred rugby pitches are now football fields; the football club now has teams from under 6 all the way up to the professional team. Moreover, women’s teams and university residential hall teams also play competitively.

Why the university authorities have invested substantial resources into football is perplexing. Tuks football is not a money-making venture since it attracts few paying spectators. My sense is that the University of Pretoria sees a professional football team as a marketing opportunity that helps strategically reposition itself as a premier university for all South Africans. The university has changed from its heyday as the elite training ground for Afrikaner nationalists, but as with many of South Africa’s symbols, what do we make of Tuks’s badge featuring an ox-wagon on their white shirts? Will this powerful symbol of the Boer Voortrekkers of the 1830s be reappropriated and adapted for a new era much like the Springbok survived apartheid to remain the symbol of South African rugby?

The Branding and Unbranding of Olympic Football

By | July 30th, 2012 | 2 Comments



Guest Post by Chris Bolsmann (c.h.bolsmann [at] aston [dot] ac [dot] uk)

After the disappointment of Banyana Banyana’s loss to Sweden (read my post here), I looked forward to the Opening Ceremony of the London Olympic Games and the parade of athletes in particular. The three hour spectacle turned out to be full of contradictions. Danny Boyle provided a fascinating, although selective, history of Britain. He paid homage to the Suffragettes, the National Health Service and immigrants from the West Indies among others, although no reference was made to either slavery or colonialism. I particularly enjoyed his musical selection which included The Jam, Sex Pistols, and The Specials. Watching excited athletes entering the Olympic Stadium can be fun and I was heartened to see Caster Semenya carrying the South African flag.

The lack of visible corporate sponsorship in the stadium and at all Olympic venues is really pleasing to a sports fan’s eye. What a stark contrast to the 2010 World Cup in South Africa where FIFA’s corporate sponsors were visible everywhere. I have yet to come across the Olympics “brand police,” unlike in South Africa where fans wearing Orlando Pirates and Kaizer Chiefs replica shirts emblazoned with the Vodacom sponsor were told to cover them up because MTN — a rival telecom firm — was a national FIFA corporate partner.

Despite the International Olympic Committee’s apparent subtlety, one just has to turn over any Olympic Ticket and the IOC’s “Worldwide Olympic Partners” are clearly visible. The usual suspects appear: unhealthy soft drinks, measly hamburgers and the like, but also a multinational chemical company. Athletes seem unhappy with the restrictions placed on them under the IOC’s Rule 40 protecting official sponsors from “ambush marketing.” Given that athletes can even be disqualified for promoting their individual sponsors, South African swimmer Cameron van der Burgh, Africa’s first gold medal winner, must be cautious since he endorses a range of corporate sponsors on his twitter account which are not “Worldwide Olympic Partners.”

So despite the veneer of a corporate-free Olympic Games, the sponsors and their logos are everywhere. Fizzy soft drinks are even sold as “healthy food” alternatives inside Coventry City’s Ricoh Arena, which has been temporarily renamed the “City of Coventry Stadium” for the Games because the Japanese electronic giant is not an official partner of the IOC. Even the toilets are not safe from the IOC’s attempt at cleansing all traces of rival sponsors. The toilet cisterns and hand dryers have their manufacturer’s names covered up!

I got to watch a double header in this sanitised stadium yesterday as Mexico beat Gabon and South Korea defeated Switzerland. At £20 for a ticket, this represented genuine value for money. Match tickets are cheaper than what Coventry City FC charge in the 3rd tier of English football. The 32,000 seater arena was almost full with 28,000 spectators filling the stands. The empty seats, unfortunately, were the best seats available, those on the half way line behind both substitutes’ benches. According to the IOC, these were seats reserved for their “Worldwide Olympic Partners.” A shame. Besides the fans of the teams on the pitch, there were many families with young children, helped by cheaper youth ticket prices and the Sunday afternoon kickoff time.

As much as I wanted Gabon to silence the Mexican fans’ homophobic chants during opposing goalkeepers’ goal kicks, El Tri were undeniably stronger than their West African counterparts. In an evenly contested first half, Mexico had a couple of good opportunities, but Didier Ovono in the Gabonese goal was equal to the task. The introduction of Giovani dos Santos in the second half gave the Mexicans more creative options up front and he latched onto a long ball in the 62nd minute to put Mexico in front. Giovani sealed the game in the 90th minute after Gabon conceded a late penalty.

Football at the Olympics is different from the World Cup. The kits are different as the German manufacturer is not permitted to advertise their stripes. Football federation logos are replaced by national Olympic associations And for the men, 15 of the 18 members of the team are under 23 years of age. But one just has to look to the corner flags where FIFA has printed its logo and up to the official flags where the IOC’s flag hangs next to that of FIFA. In the end, the corporate interests of the IOC and FIFA merge.

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